Helping people to connect is something I’ve always enjoyed and probably one reason I gravitated towards working in the communications field after college.
In today’s 24/7 world of instant communications it’s become a real challenge for companies and organizations to make a lasting impression on people so they feel “connected.” People are bombarded with messages from marketers on all fronts. Sometimes it helps to get back to basics.
Ask, how can my brand or service stand out by making a difference within a local community?
Figure out what’s important to those you want to influence then help them make a connection to whatever that thing is. This will establish visibility and goodwill for your organization and motivate consumers to become loyal repeat buyers. Creating programs in support of green initiatives, arts and culture, social causes, education or health and wellness resonates with many today.
People are increasingly aware that in every community there are those who are less fortunate and want to help them beyond making a one-time donation. Americans are living longer lives but many cope with chronic medical conditions on a daily basis. By developing programs where individuals can easily have a positive impact in their local area is a win-win for everyone.
Whether you’d like to influence those in an urban, suburban or rural community, start by developing ways for people to participate in programs or events that support their personal ideals. There will be positive measureable results for your business on several levels.