Background
Bart Jackson, the founder of Prometheus Publishing and creator of BartsBooks Ultimate Business Guides, curates advice from business leaders and experts to help people with career success. He also hosts and produces “Art of the CEO,” an online radio show. He conducts interviews with guests from business, culture, the arts and the nonprofit world. Bart collaborated with ZB Group to help increase listenership and share his jovial persona and thoughts about business and life to benefit others. One media interview was the impetus for a fruitful ongoing business partnership.
Results
On-Air Exposure and Cultivation of a Strong Business Relationship – Trenton 365
- Listeners 500,000 (Mercer, Burlington, Monmouth, Ocean and Bucks County PA)
Jacque Howard’s Trenton 365 is a community building program promoting civic engagement. We arranged an interview for Bart on Jacque’s radio show Trenton 365 which is heard in the Delaware Valley Region on two radio stations, WIMG-AM and WWFM and streamed live. Bart and Jacque subsequently are partnering on future projects and Jacque’s been a guest on Bart’s show twice.
- Jacque was a guest on Bart’s “Art of the CEO” show discussing civic engagement and again to discuss how he transformed unused newspaper boxes to help the Trenton community.
- BartsBooks is now a Partner of Trenton 365.
- Bart was a guest on Trenton 365 show a second time when Jacque announced that Bart will become a regular contributor to his show.
Thought Leadership – NJBIZ “All Business – All New Jersey”
- Readership: 520,000 average monthly page views; 92,000 average unique monthly visitors
We placed a contributed article by Bart on NJBIZ’s digital column “Industry Insights” by working with NJBIZ’s editor-in-chief. His piece, In Praise of Folly, was published with his photo, sharing Bart’s thoughts about the importance of adding humor to the workplace.
Featured Article – Packet Media Group – Cranbury Press – A Community Newspaper
- Readership: 10,000 unique visitors/month and 300,000 page views/month; Print – 20,000
Following an interview, the story, “An innate craving to create things for the good” ran in print and online with a photo of Bart in his backyard.