Background
Woolverton Inn is a charming B&B near the Delaware River in Stockton, New Jersey. Nestled on 300 acres with a rich history dating back to the 1790s, its luxury cottages, suites and guest rooms, offer serenity amongst nature for leisure and business travelers alike. Minutes from New Hope, PA and Lambertville, NJ, this country estate is ideal for getaways, executive retreats, weddings and special events. Mary and Mario Passalacqua became the fifth owners in 2016, realizing a lifelong dream after decades working as corporate executives. They wanted to share their story and attract new guests and business clientele to motivate them to experience Woolverton and the Delaware River Towns area firsthand. To achieve their goals, we developed and implemented a targeted plan conveying the Inn’s allure, attributes and amenities with creative press materials including a bio and a backgrounder and skillful outreach. We successfully garnered media coverage in various outlets raising Woolverton Inn’s profile for a positive business impact.
Results
We collaborated with business, lifestyle and travel journalists, bloggers and influencers from top-tier to niche outlets who shared news and information about Woolverton Inn. As a result of our efforts MORE THAN 10 MILLION MEDIA IMPRESSIONS were achieved via the media placements reaching their target audiences. Take a look at them below.
New Jersey Monthly Magazine – De-Stress Down by the Delaware River | New Jersey Monthly (njmonthly.com)
Associated Press – Businesses need help with labyrinth of state, local laws
New Jersey Business Magazine – Meeting in New Jersey
Northeast Meetings + Events – How To Plan Effective Getaways
A Baby Boomer Woman’s Life After 50 – Published Two Blog Posts
Taking Time to Unwind at the Woolverton Inn
This Post 50 Female Entrepreneur Reaps & Shares Joy at the Woolverton Inn
Brown Eyed Flower Child – A Perfect Girls’ Getaway at Woolverton Inn
The Story Exchange – Beyond Stuff: The 5 Best Experience Gift Ideas for the 2019 Holidays
Fem Founder – Mary Passalacqua
NJ Flavor – Recipe: Lemon Ricotta Hotcakes, a Perfect Holiday Breakfast or Brunch Treat
VisitNJ.org – Charming Bed-and-Breakfasts in New Jersey
Pet Lifestyles Magazine (page18–19/32) – Where To Go With Fido? Top Picks For Dog-Friendly Getaways Near and Far – Jersey Dogs
The Pet Gazette – Holiday Giveaway
New Jersey Isn’t Boring – Whiskey & Wool Pop‐Up Dinner at the Woolverton
Jet Set Family – Bucks County
Tufts Magazine – Class Notes: Spring 2020 – Class of 1984