Background
koyn (“coin”), a new opinion networking platform designed to encourage two-sided discussions, launched to the public in early 2022. Find koyn on the App Store or on Google Play and download it at no charge. Pranjit Kalita and Parth Sharda, who met at Purdue University where they studied engineering, started to work on creating koyn after Pranjit graduated with his master’s in computer science from Princeton University. koyn enables all viewpoints forming a true opinion network of diverse users who weigh-in on topics from politics to pop culture. Users may be anonymous, and privacy is strictly protected.
The koyn team engaged ZB Group to help introduce the app by sharing their innovative startup’s story with media professionals from lifestyle, tech, business, and issue-oriented outlets. To achieve this goal, we developed and implemented a strategic plan focused on koyn’s key benefits and premise. We created press materials (bios, fact sheet, backgrounder), prepared the spokesperson for media interviews, developed suggested interview Q and As, and worked with producers, show hosts, reporters and editors who were interested in featuring koyn.
Results
Millions of media impressions ensued, building awareness, credibility, and interest in koyn.
Here’s a screenshot of Pranjit Kalita’s interview on RVN Television with host Barry Lefkowitz.
Click on these stories and interviews to see our placements and learn more about koyn.
WJLP MeTV New York/New Jersey “Your New Jersey” (the interview airs at 11:18 minutes)
Central NJ Network (CNJN) “Focus On”