How PR is Earning Its Place in 2016 was the subject of a recent article in Advertising Age. As reported, the changing media landscape is putting public relations in the limelight. Marketers realize the benefits a well-crafted PR campaign can reap for brands and services in an environment where consumers may choose to opt-out, skip and block their clients’ messages as they strive to grab their attention. Plus, many of the online ads purchased, people don’t see as reported in the WSJ on January 25.
One aspect of PR is media relations which focuses on working with journalists to garner positive earned media placements for whatever it is you’d like to promote such as your brand, services, new product, book or event – and build relationships. Your news is incorporated into stories in the form of TV or radio segments, digital pieces, newspaper or magazine articles or blog posts, which may also be shared on the outlet’s social media platforms or on yours. Earned media has valuable credibility because it’s reported by independent third party news professionals and sources who your audience knows, follows and trusts.
With that in mind, below are examples of how PR can help to tell your story. These represent recent media coverage we arranged for Stuart Friedman, the CEO of Global Context, who leads and founded a cross-cultural communications firm to help businesspeople work successfully with those from other cultures and Bart Jackson, CEO of Prometheus Publishing, creators of BartsBooks, and host of The Art of the CEO radio show.
Major Market Radio Interview – WCBS Newsradio 880, CEO Radio
CEO Radio is broadcast within the New York metro area featuring the experiences of chief executives and entrepreneurs. Ray Hoffman, host of CEO Radio, interviewed Stuart Friedman at the station. The interview, edited into nine different one-minute news features, aired December 14, 2015 – December 23, 2015. Each on-air segment is repeated four times a day. Listen to the full interview and the one-minute excerpts at the WCBS website.
Digital Marketing Communications Publication – Campaign U.S.
Stuart Friedman’s comments were included in the piece 20 Ways To Embarrass Yourself Around the World where he discusses what NOT to do in China and what TO DO in Sweden.
New Jersey Newspaper – The Cranbury Press
An Innate Craving To Create Things for the Good is the title of this half-page print story featuring Bart Jackson which was also posted online.
Community & Media Organization – Trenton 365
Jacque Howard’s Trenton 365 is a community building program promoting civic engagement. He interviewed Bart Jackson for his radio show Trenton 365 which is heard in the Delaware Valley Region.
Bylined Article – NJBIZ
Bart Jackson’s article, In Praise of Folly, was published in the NJBIZ “Industry Insights” blog sharing his thoughts about adding humor to the workplace.
Reach out if you’d like to learn how we can help your company, organization or brand get the attention it deserves, boost its image, grow business and build relationships in 2016 using public relations.