Media sources often highlight consumer trends however, here are three trends we’ve observed in the media itself that may influence your PR and marketing communications campaigns this fall.
1) DAYTIME TALK SHOWS KEEP TRYING
Daytime TV audiences are dwindling and the cancellation of shows hosted by Anderson Cooper, Ricki Lake and Marie Osmond are recent proof. It’s also uncertain whether Katie Couric’s talk show show “Katie” on ABC stations will be around for very long. However, CBS and NBC are betting that two seasoned personalities will help them entice viewers this year and next. Time will tell if these new shows will prevail in daytime when others did not.
“The Queen Latifah Show”
This new syndicated one-hour daytime talk show debuts on CBS stations in major markets on September 16 featuring Queen Latifah. She will be hosting a variety of segments including cooking, human-interest, fashion, beauty and celebrities. The website containing sections called “Latifah, Loving, Learning, Laughing and Living,” is up-and-running.
“The Meredith Vieira Show”
The popular former “View,” “Today” and “I Want To Be A Millionaire” host will not be off the airwaves for long. Her new TV talk show launches on NBC stations in 2014 but in the meantime, you can catch her on YouTube in a new online show that says it’s for women of all ages, called “Lives.” Obviously, she’s laying the groundwork to garner an audience before the TV show debuts. That’s a smart move.
2) ENGAGING NICHE AUDIENCES = SUCCESS
Celebrity Gossip Site
A site called Mediatakeout.com is prospering in the celebrity gossip arena by covering African-American celebrities and personalities. The site’s founder and owner counts TMZ as his biggest competitor. Click here for the story in The New York Times.
Spanish Radio Station
WSKQ-FM in New York known as “La Mega 97.9,” plays a mix of Latin music with up-beat pop and averages about 2.6 million listeners a week. Its audience is loyal, engaged and young. Advertisers have taken notice. Read about the station and what’s contributing to its success here.
Small -Town Vermont Papers
Like father like daughters, I love this story! Three sisters are enthusiastically working with their father to run local community newspapers that are prospering. The fact that print is a reliable source of news in the winter during snowstorms and shaky Internet connections does help.
3) MESHING THE “OLD” WITH THE “NEW” IS A WINNING FORMULA
Its September print issue is the biggest ever and the website is scoring lots of hits. Listen to this CNBC interview with Kevin O’Malley, the publisher and chief revenue officer for his insight.
Lewis DVorkin, Chief Product Officer of Forbes Media, sayes that long-form magazine journalism helped drive 2.5 million daily unique visitors to Forbes.com. In July, Forbes.com’s audience was up 55% in the last year. Discussed here, is how their dedicated staff and contributors cover all kinds of beats and Forbes’ success on social media platforms.
Over the Labor Day Weekend, NPR’s “On The Media” featured how some media outlets are making money in the current environment. Mike Perlis, the President and CEO of Forbes Media talked about the company’s use of advertorials, a large blogger network, e-newsletters, e-books and online education programs to help sustain and increase profitability.
The company reported an uptick in advertisers for the print product, particularly in their food and parenting magazines. Details here in MediaDailyNews.