“Nuances are subtle shades of anything and everything. To notice and live them is a very refined way to experience our life,” writes Diane Von Furstenberg, the legendary fashion designer, philanthropist, and trailblazing businesswoman in her latest book, Own It The Secret To Life profiled by Vogue.
She shares her life secrets and advice with readers by spotlighting particular words starting with the letter A-to-Z. Nuance is included in the N grouping. She explains in the book, “To achieve this task, I picked words that speak to me most and reflected on their meanings.”
The word nuance resonates with us. Like any professional service business, ours has nuances inherent to the elements involved when we garner media coverage for clients. For an inside look, here are nine instances where nuance comes into play during the process.
Target Media List
Where do you start? Define your audience – who do you want to reach? We identify the appropriate media outlets and curate a list that aligns with your audience and marketing goals. We also monitor media opportunities that arise and may be a good fit for your story, potentially adding them to our list.
Supporting Materials
High-resolution images and quality video that help describe or tell your story are important to have on hand. We advise on what kinds of digital assets are suitable for the media’s purposes and use. In addition, we create press materials that convey the nuances of your business and why it’s newsworthy.
Spokesperson
Who will speak on behalf of your company? Consider the CEO, founder, a designer, research specialist, marketing executive or someone involved with another aspect. An author, industry expert or popular personality who is partnering with your company on an event or brand initiative, may also be appropriate.
Media Outreach
We understand the nuances and needs of the different types of media and reach out with story ideas created specifically for the journalists, bloggers, podcasters, or influencers. Some may be interested in an interview while others in content for their columns, segments, roundups, trend pieces, or bylined articles.
Message Communication
We explain the nuances of how to share your key messages in a clear, concise, non-commercial way to inform the outlet’s readers, listeners or viewers so they will want to learn more.
Interview Types
Zoom, in-studio, by phone, or via a written Q&A, are all potential interview formats. We help spokespeople master the nuances of each type beforehand, so they are comfortable regardless.
Interview Questions
In most cases we will be able to share the types of questions in advance, but generally not the exact ones. As in any conversation, sometimes one question leads to another that can’t be foreseen. Therefore, the spokesperson must be prepared to answer any questions in a calm, confident manner.
Advance Preparation
Preparation is key! Practicing prior to an interview will help ensure the spokesperson is ready and confident. We conduct mock interviews and share tips concerning the nuances of body language, delivery, messaging and interview etiquette, among others, so the interview goes well and smoothly.
Merchandise the Coverage
Sharing the stories on your social media networks (tag the reporter and outlet in your posts), website, with staff, and in customer newsletters is beneficial. Each method has its own nuances but conveying the excitement of being featured by third-party influential sources to your community should be an overall goal.
Questions?
Reach out and we’ll be happy to explain more.