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Trenton 365

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How One Media Interview Led to a Fruitful Business Relationship

Bart Jackson, left, with Jacque Howard in Princeton, New Jersey
Bart Jackson, left, with Jacque Howard in Princeton, New Jersey

PR has many benefits and building lasting relationships with desired audiences is one.

Maybe you’d like to connect with buyers of your products and services who are young consumers, senior level business leaders, homeowners, health conscious parents or online retailers.

Perhaps you want to find new clients, business partners or trustworthy vendors to help grow your business or explore potential possibilities and ideas.

If so, public relations can help with all of the above whether your business is B2C or B2B.

Here’s the back story about how a collaboration was born out of a single media interview.

In our previous post an interview that we arranged for Bart Jackson on Jacque Howard’s show Trenton 365 was cited.

Jacque’s the founder of Trenton 365, a community building program promoting civic engagement with a focus on the Delaware Valley Region and host of a radio show by the same name. It airs on WIMG AM 1300 and is streamed live Tuesdays from 8 to 9 p.m., and on WWFM 89.1 HD2 and streamed live Wednesdays and Thursdays at 6 to 7 p.m.

We reached out to Jacque proposing Bart as an interesting guest and sent along copies of his books. Jacque agreed he’d be a good fit and we subsequently arranged an interview last fall at a cafe in Princeton, New Jersey.

Bart is a congenial, entrepreneurial multi-talented guy as is Jacque so they had a lot in common and enjoyed chatting long after the interview ended.

Synergy developed between them in the following ways:

These are gratifying results sparked by an initial introduction via a media interview.

Have any of your media interviews or news coverage led to fruitful relationships? If so, please share them as we’d love to know.

 

 

 

 

 

 

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Use PR To Tell Your Story and Build Relationships

How PR is Earning Its Place in 2016 was the subject of a recent article in Advertising Age. As reported, the changing media landscape is putting public relations in the limelight. Marketers realize the benefits a well-crafted PR campaign can reap for brands and services in an environment where consumers may choose to opt-out, skip and block their clients’ messages as they strive to grab their attention. Plus, many of the online ads purchased, people don’t see as reported in the WSJ on January 25.

One aspect of PR is media relations which focuses on working with journalists to garner positive earned media placements for whatever it is you’d like to promote such as your brand, services, new product, book or event – and build relationships. Your news is incorporated into stories in the form of TV or radio segments, digital pieces, newspaper or magazine articles or blog posts, which may also be shared on the outlet’s social media platforms or on yours. Earned media has valuable credibility because it’s reported by independent third party news professionals and sources who your audience knows, follows and trusts.

With that in mind, below are examples of how PR can help to tell your story. These represent recent media coverage we arranged for Stuart Friedman, the CEO of Global Context, who leads and founded a cross-cultural communications firm to help businesspeople work successfully with those from other cultures and Bart Jackson, CEO of Prometheus Publishing, creators of BartsBooks, and host of The Art of the CEO radio show.

Major Market Radio Interview – WCBS Newsradio 880, CEO Radio

Ray Hoffman, left, with Stuart Friedman at the WCBS studio in Manhattan
Ray Hoffman, left, with Stuart Friedman at the WCBS studio in Manhattan

CEO Radio is broadcast within the New York metro area featuring the experiences of chief executives and entrepreneurs. Ray Hoffman, host of CEO Radio, interviewed Stuart Friedman at the station. The interview, edited into nine different one-minute news features, aired December 14, 2015 – December 23, 2015. Each on-air segment is repeated four times a day. Listen to the full interview and the one-minute excerpts at the WCBS website.

Digital Marketing Communications Publication – Campaign U.S.

Stuart Friedman’s comments were included in the piece 20 Ways To Embarrass Yourself Around the World where he discusses what NOT to do in China and what TO DO in Sweden.

New Jersey Newspaper – The Cranbury Press

An Innate Craving To Create Things for the Good is the title of this half-page print story featuring Bart Jackson which was also posted online.

Community & Media Organization – Trenton 365

Bart Jackson, left, with Jacque Howard in Princeton, New Jersey
Bart Jackson, left, with Jacque Howard in Princeton, New Jersey

Jacque Howard’s Trenton 365 is a community building program promoting civic engagement. He interviewed Bart Jackson for his radio show Trenton 365 which is heard in the Delaware Valley Region.

Bylined Article – NJBIZ

Bart Jackson’s article, In Praise of Folly, was published in the NJBIZ “Industry Insights” blog sharing his thoughts about adding humor to the workplace.

Reach out if you’d like to learn how we can help your company, organization or brand get the attention it deserves, boost its image, grow business and build relationships in 2016 using public relations.