Background
We were all taught The Golden Rule, “Do unto others as you would have others do unto you.” Stuart Friedman, the CEO and Founder of Global Context, believes we should treat others as THEY want to be treated. This is a guiding principle of his Silicon Valley based executive coaching, consulting and training firm. ZB Group worked closely with him to help the company build new business relationships, promote its core services and introduce OratorPro, an app designed for those who give presentations. To accomplish these goals our plan included media outreach, marketing support, press materials (bio, backgrounder, app fact sheet) and thought leadership activities.
Results
Secured several media interviews with top-tier, regional, HR and business media and arranged the placement of two contributed articles on Fortune.com, generating more than 10 million media impressions.
Initiated and helped facilitate an opportunity for OratorPro with the Department of Communication & Rhetorical Studies at a leading university.
Negotiated for Stuart to showcase his expertise to the C-Suite and Senior Executives and leaders via ExecSense, a Financial Times company that provides on-demand lessons and training. He developed the program, “Selling Across Cultures in the US: Debunking the Myths” for ExecSense.
Details of the media coverage are below.
WCBS “CEO Radio” – Flagship Station in NYC
- Listeners: 3 million weekly in the New York Metro Area – 5 samples of the 10 different audio clips which aired on the radio and online are below
- How James Bond Inspired Global Context’s Founder
- Things You Never Knew, You Never Knew
- Understanding Cultural Values
- Doing Business in South Korea
- Growing Your Company with an App
Fortune’s Venture Section
- Online Readership: 4 million
- If You’re Petrified of Giving a Presentation Read This
- What You Need to Know Before Giving a Presentation in Another Country
Crain’s Silicon Valley
- Readership: 1 million
- If I Knew Then…
Bloomberg Businessweek
- Readership: 1.3 million
- Etc. — Nail a Pitch Meeting
BBC.com/Capital – Do the Japanese run the best meetings?
- Audience: 85 million unique browsers per month
- Our Guide to Understanding Meeting Culture around the World
LinkedIn Talent Blog
- Members: 433 million
- 3 Tips for Recruiting and Building a Team Abroad
Campaign U.S.
- Audience: 80,000 unique visitors/120,000 impressions per month
- 20 Ways to Embarrass Yourself around the World
Human Resource Executive Online
- Audience: 65,000
- ‘Fit’ to Hire?